The Guardian Green Ad Network, launched in August 2007,  is the world’s leading advertising network focusing on the environment, sustainability and ethical leadership.

The network is a collection of blogs and other independent publishers representing the best of the online debate around sustainability and environmental concerns - from ethical living, to climate change, to renewable energy.

Every site in the network has been checked and approved for by Guardian Editorial so you  can be sure that your campaigns will only appear around quality content.

The Key Facts:

• 60 sites globally
• 2.7 million unique users globally
• 20 million ad impressions
• 400,000 UK unique users in the UK - growing fast
• 4.7 million UK ad impressions

Advertiser benefits:

• Extend reach to some of the best independent sites in the UK via existing relationships with GNM
• Be confident of the quality of sites on which campaigns will appear
• Reach a high net worth audience who are passionate about the environment
• Build advocacy amongst hard to reach opinion formers and influencers
• Access to a constantly growing site list

 UK Results/ Topline results:

• 94% use the internet every day compared to 63% of the average online population
• 73% are aged 25-54, compared to 58% of the average online population
• 74% are educated to degree level or higher, compared to 24% of the online population
• 49% use guardian.co.uk at least every month; 34% have never used it

UK Results/ The environmental trade-off

• 14% intend to buy a car in next 12 months
• 79% intend to go on holiday in next 12 months
• 96% agree that it is important to buy locally sourced goods
• 61% believe that climate change is the single most important issue facing the world today

UK Results/ Environmental propagators

• 30% contribute to message boards, reviews, blogs etc. at least once a month
• 76% have given family and friends advice on green/sustainability issues

Basic Rates*:                                General CTRs are:

MPU - £20 cpm                       MPU - average 0.22%, top 0.95%
Leaderboard - £17 cpm           Leaderboard - average 0.10%, top 0.30%
Skyscraper - £17 cpm              Sky - average 0.08%, 0.15%
Banner - £14 cpm

*The publisher doesn't charge a premium for expandable and other creative formats are available on request.

Don’t miss this great opportunity to extend your reach with the carefully selected partners! Book your campaign around quality content now!

The Guardian offers the largest on-line green audience in the world: around 1 million unique users per month! This is when you book Environment Guardian and Guardian Green Ad Network together.

For further information please click here or contact  the Adnative sales team in Frankfurt.

We are delighted to announce that as of today Adnative can offer Guardian Media Group’s (GMG) United Kingdom national newspapers – the Guardian and the Observer – as well as the Guardian.co.uk website and the Guardian Weekly to its clients. GMG is one of the UK’s leading multimedia businesses.

Please find below a short description of the new attractive titles in our portfolio:

1) The Guardian is one of the United Kingdom’s leading daily titles.  Over the years the Guardia has achieved a very good reputation as a  serious, trusted and independent journalism. The Guardian Weekend magazine is published on every Saturday and distributed with the main newspaper. It is a glossy life style magazine-funny but not flippant, serious but not po-faced; Weekend really has got everything in it.

1,264,000 readers*
(Monday to Saturday AIR)

2) The Observer is Britain’s oldest Sunday newspaper.  Founded more than 200 years ago, it has in recent times launched market leading unique products such as Observer Sport Monthly, Observer Food Monthly, Observer Music Monthly and Observer Woman.  As a result of the Scott Trust ownership, the newspaper has been able to maintain its editorial independence, its writers, like those of the Guardian, are free to present the truth as they see it.

1,416,000 readers*
(AIR)

3) Guardian.co.uk is the UK’s most popular newspaper site, and has regularly been voted the world’s best newspaper site at the Webby awards – the Oscars of the online world.  The site’s high quality, in-depth coverage of world affairs draws a global audience of millions.  Like the newspapers it has a reputation for distinctive, trusted and intelligent content.  It covers a wide variety of areas from news and sport to arts and education.  Guardian.co.uk has long been regarded as the innovator among UK’s newspaper websites.  The site features a number of highly successful blogs, including the ground breaking ‘Comment is free’, the UK’s leading comment blog.  The site is also at the forefront of podcasting and video on the web, and the first newspaper website to win an Emmy.

29,959,860 unique users*
(January 2009)

4) The Guardian Weekly, launched in 1919, is one of the world's most established English language international newspapers, read and enjoyed by hundreds of thousands of people throughout the world. The paper offers a compact digest of the best of the Guardian and Observer newspapers as well as a judicious mix of news, features and book reviews from the Washington Post and articles translated from Le Monde, France's leading daily paper. This unique mix from four of the world's great newspapers gives depth and perspective to the often confused events of the week.

70,733 copies**

Source: *NRS July 08 to December, ABCE January 2009, **ABC Jan 08- Dec 08

For more information on our new Guardian and Observer products, media kits, rate cards etc.  please contact the Adnative sales team in Frankfurt.