The weekend issues of Corriere della Sera, Italy's most prestigious and widely-read newspaper, have seen some important changes in the last month. The weekend offers now an opportunity not only to analyze strictly political and financial current affairs, but also issues and areas that are of particular interest to us on Saturdays and Sundays.

The 3 million readers of the Corriere della Sera can now enjoy:

• A special Saturday section completely dedicated to the pleasures of life. From travel and the home, fashion and cosmetics, to technology and the best entertainment products as chosen by the Corriere. Comprehensive content with plenty of valuable suggestions on a day that, in our time budget, is dedicated to shopping.
• Sunday is devoted to cultural reflection and analysis. A chance for relaxation and personal enrichment in a new section with reviews, charts, original articles and an analysis of current news stories.

For further information please click here or contact the Adnative sales team in Frankfurt.

From November 26 on, CORRIERE DELLA SERA MAGAZINE will be relaunched with the original name SETTE. Bigger size, new matt paper, more impact for pictures, adv pages and content. An innovative format that is unique on the publishing market for its range of content, comprising current affairs, analysis, entertainment and the consumer.

SETTE is top-quality photography, great photographic reportage of current affairs, superb profiles of domestic and international personalities, edited by the cream of Italy’s journalists.

SETTE has long been synonymous with innovation: launched in 1987 as the first magazine supplement with a daily newspaper, it revolutionized the publishing arena as it was. And still today, SETTE remains a step ahead of the rest of the news magazine field.

The name SETTE is an immediate reminder that the magazine constitutes a weekly appointment with the reader. The tests carried out on readers have demonstrated the evocative power of the SETTE brand and its popularity.

SETTE/ Strengths:

• A balanced mix, natural extension of the daily
• Large format for a top quality product
• The same values as the newspaper: authoritativeness, seriousness and a passion for journalism

SETTE/ Key facts:

• Format: 235 x 335 mm
• Circulation: 437,000 copies (Audipress Spring 08)
• Paper: Superior Daily Quality 55
• Cover: 140 g
• Binding method: staple bound
• Day of issue: Thursday together with the Corriere della Sera. Sette can be found at newsstands for the rest of the week

For more information please click here or contact the Adnative sales team in Frankfurt.