On September 23rd, the French quality newspaper Le Monde will launch its new ‘weekend offer’, as follows:

Launch of “M”, the new weekly lifestyle magazine distributed with Le Monde

This brand new magazine is meant to surprise and entertain the readers through all its 5 different sections.
It will lead the readers through the news of the week, with a fresh touch of lifestyle and fashion. 
An information function, angled and directed, but also a mission of entertainment and an offbeat magazine on fashion, design, travel, automotive & food topics.
A magazine that aims to tell stories, achieve surveys and reports and decipher trends.


Changes in the Newspaper, inspired by the Anglo Saxon “quality papers”

Friday dated Saturday edition
- three new thematic supplements: Culture & Idées, Sports&Forme  and Sciences&Technologies ;

Saturday dated Sunday-Monday edition
- a new thematic supplement concerning the upcoming news of the week
- a new layout for the TV supplement ‘Ecran’

Please click here in order to see the complete presentation.

Don’t hesitate to contact us should you need more information. 

Be a multi-media, high-end, generational and global brand, launched in March 2010 by Lagardère Active, has confirmed its success:

- with a paid circulation of over 170’000 copies (initial objective 160’000)
- as a high-end, generational women’s brand that has evolved through all media platforms, producing results superior to its objectives.

Be also managed to surpass its advertising objectives in 2010, with 17 pages of advertising sold per issue, which was further improved in the last trimester during which the magazine published 21 pages of advertising per issue!

To mark its first birthday, Be has been published in pocket-size format on 11th February.

For more information on Be click here. Do not hesitate to contact us if you want an offer.

The French Sunday newspaper, le Journal du Dimanche, has changed its format. 

Since March 6, JDD has adopted the format "big tabloid”, which may contain up to 64 pages in full color. The model was designed by the London designer Mark Porter (The Guardian and Courrier International). The editorial will focus on the hot news of Sunday and special themes (culture, leisure, lifestyle and sport). The web site will reinforce its treatment in politics.

On March 27th, a Watch Special will be published at the occasion of Baselworld. It is the first time that Le Journal du Dimanche has such a special (4 pages).

To have more information click here, or to receive a detailed offer, please contact us !

The results of the study “Premium 2010”, the reference study in the world of luxury watches and jewelry has just been published, being the only women's magazine in the top 10 of the most powerful titles, ELLE France confirms its leadership on both women target:

- Easy Top 2%
- Top 5% income

Click here to see the study!

An important editorial project and event "ELLE AIME LA MODE", project that aims to support the new wave of designers, has recently started with the edition of January 21st.

Please click here to see the press release announcing the event held with the Minister of Culture and detailing the vision of it and its development throughout the year. "ELLE AIME LA MODE" will also be a collector's issue of ELLE France which will be published Friday, May 20. No doubt that the media coverage of this project will be very impactful!

If you need more details about ELLE France, please click here. If you want a special offer for the collector issue, do not hesitate to contact us!

Sport & Style, the luxury supplement of L’Equipe, will become a monthly magazine as of March 2011. It will come out on the 1st Saturday of each month along with l’Equipe.

180’000 copies are concentrated in major cities in France targetting urban population and 20’000 copies to reach Parisian trendsetters, in strategic trendy places (chic and luxurious restaurants and hotels, golf clubs, concept stores, fashion shows, nightspots, …)

The new Sport & Style will be more lively, more impertinent with new columnists from the worlds of culture, sport and the media.

To cover male trends, Sport & Style will have 5 main sequences:

- Consumer products: Fashion, accessories, watches, well-being, …
- Reader’s guide: Society and lifestyle subjects
- Magazine: The personal lives of sport stars
- Fashion: Series with top photographers, brand stories and vintage sequences
- Wellness: Beauty, perfume, spas, travel, …

To have more detail on the next issue, please click here. If you want a special offer please contact us !

“M”, monthly lifestyle magazine of Le Monde, will celebrate its second anniversary with the edition on March 2nd.

At this occasion, It will be a double edition (64 pages), focusing on “Women Fashion and Jewelry / Watches news”.

“M” will have an over-qualified distribution in the “Prêt à Porter” fashion shows in Paris, Air France lounges, selected Parisian hotels and during Baselworld.

Please click here if you want to see the 2011 calendar.

Distribution: 1st Wednesday of each month

Readership: 1’872 mio

Price:
1/1 page (LHP) : EUR 65’500
1/2 page (LHP) : EUR 34’500
1/4 page (LHP) : EUR 18’500
 
If you want a special offer please contact us !

As of December 1st, Adnative has a new title in its portfolio: Nespresso Magazine. 

The Nespresso Magazine is the ideal collector’s item. In each issue, the Nespresso world is brought to readers from a different ‘star city’ with the help of a celebrity citizen who embodies both the spirit of their city and the values of the Nespresso brand.

Whilst being an aspirational lifestyle title prizing the quality of its editorial, the magazine engages readers and aims to enlighten and entertain.

Some key points:

Distribution: in 50 countries and edited in 8 languages
(French, English, German, Italian, Portuguese, Spanish, Dutch and Japanese)

Print run: International edition 2’000’000 copies  
               French edition 620’000 copies

80% of the print run to the members of the “High Value” club
20% in shops, gourmet restaurants luxury hotels (Hyatt, The Ritz-Carlton…) and airlines (Emirates, Lufthansa…) 

Frequency: 2 issues/year
Next issues in May and November 2011

Price 1/1 p. 4c.
EUR 25’900 / insertion (International edition) 
EUR 20’720 / insertion (French edition)

For more information click here. If you want a special offer do not hesitate to contact us!

A reference in France and abroad, Le Monde is an institution amongst the French dailies by its style, presentation and its position taking in politics and culture. High intellectual standard and a serious source in the political and social fields.

The latest EPIQ results are now available and Le Monde readership is growing up. A special campaign published these outstanding results in the edition of Le Monde of October 21st. Click here to know more about it (page 1 – page 2 – page 3).

Le Monde is :

A rich editorial offer:
• Daily: New – Decoding – Culture & You
• Weekly: TV – Economy – Literature
• Monthly: LifeStyle – Money – Education

A strong circulation:
• 285’551 copies daily

An increasing audience:
• 1’872’000 readers (+82’000 readers and + 5% audience since 1 year)

Leader on AB individuals:
• 814’000 AB

1st daily of TOP 8 household
• 346’000 readers from a TOP 8 household

Do not hesitate to contact us if you need more information or offers for titles for the brand Le Monde. 

The French daily newspaper Le Monde, will have on November 24 (dated 25th) its special supplement for Christmas.

“Magazines Noël” is a combination between editorial content and shopping guide.

The editorial will be a mix of Fashion, Accessories, Jewellery, Watches, Beauty, Design-Deco, High-tech, Car, Tourism, Wine and champagne.

Circulation : 288 050 copies

Audience : 1 841 000 readers

Prices:
1/1 p.: EUR 29’000
1/2 p.: EUR 16’300
1/4 p.: EUR 8’600

Booking deadline: October 29th

If you want an offer, do not hesitate to contact us.

Since of the relaunch of Le Monde Magazine on September 18th 2009, it has won 15% more readers and recorded the fastest growth in audience for news magazines (Source: AEPM 10.9 vs. 09).  

Le Monde Magazine also received the award for best CB News repositioning.

Next theme issues of Le Monde Magazine

Voyage: November 5th
High-Tech: November 19th
Cadeaux: December 17th

If one of these issues will be of interest, do not hesitate to contact us!

Launched in September 2004, Sport & Style is complementing L’Equipe, the most read daily newspaper in France.

Sport & Style is distributed quarterly (300’000 copies) with L’Equipe and read by 2’400’000 persons which are young men, consumer and who appreciate innovation.

On a very selective and segmented press market, Sport & Style succesfully mixes high editorial quality & distribution strength.

A special edition Hors Série “Special Horlogerie” will be on sale November 13th.

If you want to know more about this edition, please go through the attached presentation or contact us!

Issue date: November 13th 
Reservation deadline: October 22nd 

Air France Magazine is distributed monthly to 390’271 copies on all flights, all classes, all the lounges and all Air France VIP lounges worldwide.

Air France Magazine counts 1’125’000 European readers (EMS 09) and 409'000 readers Premium (Premium AudiPresse 2009)

The edition of November will be dedicated to the world of “Jewellery and Watches”. Elegance, precision, expertise and passions, Air France Magazine reviews the world of Watch making and Jewellery.

Please contact us if you need a special offer for this edition. 

Issue date: November 1st
Reservation deadline: October 5th

We are glad to inform you that the recent launching of the first feminine 360° global media brand in France, Be has been successful and are proud to present you the positive following figures.

The recently announced French Paid Circulation is at an average of 220’350 copies (for the first 2 issues of Be magazine) with an average of 36 advertising pages per issue. The website be.com also enjoyed more than 600 000 unique visitors by the end of March.

After these impressive launch figures, the multimedia platform brand Be continued to grow with:

- a circulation of 220 460 copies in March (OJD DSH 2010)
- the website Be.com is also enjoying success with 3 million page views (Estat) and 446’000 unique visits (Nielson Net Ratings)
- the Be iPhone application has been downloaded 17’379 times and enjoyed 297’185 page views in April (Google Analytics) ; around 20% of registered users connect to the site via the application with the average time spent on the site being a respectable 23 minutes.
 
A very recent on-line survey conducted to the first tendencies of the reader profile, with the following criteria:

- a Median age of 32
- 47% are AB Class
- 57% living in urban areas

Interested to know more about advertisement possibilities, please contact us!

Lagardère Active is launching Be, the first 360° global media brand. Be is an upscale, generational brand directed at women in their early 30s.

Be is a brand endowed with a powerful personality, which is at once off-the-wall, sparkling, friendly, chic, daring and pop. The brand is embodied through young women that make up its community « The Bees ». Bees will readily understand the brand’s core purpose: to be able to network on be.com, voice their opinion in the pages of the magazine, express their ideas on the air, on blogs and forums and be the heroines of a TV series as well as shopping the Be Boutique online ….

A weekly, upscale magazine that is at once chic, funny, sassy, inquisitive and non-consensual.

Be will go on sale each Friday (first issue last Friday). It focuses on 4 editorial themes: News, Fashion, Health, Beauty, psychology and sexology.

The goal is for the magazine to reach a circulation of 160,000 copies.

Be, this is also:

• A site, www.be.com, dedicated to the Bees community, first expression of the brand, which went on line on 4 January and had already 400’000 Unique Visitors by the end of February.
• An iPhone application, launched on 5 February, to enable members of the Bees community to stay in touch with each other and share their finds, exchange news and access playful exclusive functionalities which users will have to pay for.
• TV and video programs.
• A Web radio.
• An e-commerce offering, the Be Boutique.

You want to see the spot video, to download the presentation or to contact us.

Every week, the journalists of Courrier International (based all around the world) read 900 newspapers from the 5 continents, and visit almost as many websites. The news magazine select the best articles from the press around the world and casts a different view upon the world, French news and the current social facts, which cannot be found in any other French publication. Courrier International provides general news on several topics: Geopolitics, economics, culture.

The key factors of its success: the richness and diversity of international news, a dynamic editorial creativity. Courrier International is the weekly newsmagazine read by 1’385’000 persons (source: AEPM 2008-2009).

Click here to see the special editions for 2010.

Courrier International – the Belgian edition

The multiple-media group IPM joined the group Le Monde to develop a Belgian weekly edition of Courrier International with a selection of articles of the world press and 4 specific pages on Belgium and Europe. 

2 pages will propose a synthesis of the best articles relating to Belgium (also Dutch-speaking) and 2 pages will be devoted to the European Union in the international press.

Some key points:

1st publishing in Belgium: December 11th 2009
Print run: 10’000 copies
Periodicity: Weekly
2010 price: EUR 1900 (1/1 page)

To have more information on the Belgian edition click here or contact us.

Distributed as a supplement of the French daily sport newspaper l'Equipe, The Fashion Special Issue will reach 2,4 million upscale readers, incl. 82 % of men and 32 % of AB class. Sport & Style is also distributed with 10'000 copies in exclusive places (Hotels Costes in Paris, selected lounges and Palaces).  

Sport & Style, the masculine upscale supplement that combines stylish, cutting edge editorial with strong circulation…

For more info, please contact us!

Premium is a groundbreaking new survey which aims to find out much more about the high-end readers of the French magazines.

The selection is based on the professional activities or the income level. 2 targets are identified:

- Premium easy (the wealthiest)
- Premium active (the most influential)

10’255 people have been interviewed on 95 media supports.

Lagardère Advertising magazines have shown exceptional results. Please click here to see the details of each title against its competitors.

The new Audipress Premium is now available. Some titles have moved up and others registered a slight decline.
 
Challenges, the 1st French business news magazine (weekly) is continually growing both in circulation and the readership: + 12% in 5 years for Domestic Paid Circulation.

Challenges is a contemporary title in terms of editorial content which is both authoritative and enjoyable. The four core values of Challenges are:

 right at the heart of business and current affairs
 focus on explanation and demonstration
 anticipates what is to come
 provides perspective

Challenges has been awarded as magazine of the year in 2006 and 2007.

For more information have a look at the last Audipress result for Challenges.

Lagardère Publicité has also 4 of its titles placed at the 4 first places of the Audipress Premium on:
 Femmes Premium
 Femmes Easy Top 8
 Femmes Easy Top 5

4 titles at the 5 first places on :
 Femmes Easy Top 2

These concerned titles are:

 ELLE with 535’000 female Premium readers
 Air France Madame with 220’000 female Premium readers
 Psychologies with 349’000 female Premium readers
 Paris Match 585’000 with female Premium readers
 ELLE Décoration with 551’000 female Premium readers
 Art & Décoration with 614’000 female Premium readers
 ELLE à Table with 329’000 female Premium readers

For more information on Audipress result for Lagardère click here.

With a circulation increase of 15.6% (OJD 2007 / 2008), Air France Madame reaches 293'000 international readers with high incomes (Ispos FHR). On the French market, 31% of the audience is exclusive.

The magazine is written both in French and English and is distributed in First and Business classes on all Air France flights, as well as in displays in Air France lounges.

Do not miss this Special issue Fashion, Watch & Jewellery issue – October/November 2009.

Click here to get a very special offer.

Last booking deadline: September 3rd (material September 4th)

Le Monde 2, Le Monde’s week-end supplement, will be changing its name as of September 18th.

Le Monde Magazine will still be distributed on Friday and keeping a special position in the news magazines universe, by offering an unique vision of news and giving a great place to cultural news (cultural agenda, focus on exhibition, artists and trends of the moment).

Le Monde 2 is the last publication which is renewed. Indeed, over the past year, Le Monde Publicité has begun a process to update its editorial offer as follow:

• May 2008:
  Launch of the mobile edition Monde.fr
• July 2008:
  New Home Page for Le Monde.fr
• November 2008:
  Launch of the iPhone application of Monde.fr
  new supplement “Télévisions”
• January 2009 :
  new layout of Le Monde 
  new layout of “Argent” and “Economie” supplements
  launch of a monthly supplement Education
• Mars 2009 :
  launch of "M" Art of Living Supplement Monthly

A special offer is made for this relaunch: buy 1 page in one of the three first editions, and you will get one free page to be published before October 30th.

For more information, please contact our team.

Today sports cross all aspects of life and go together with fashion, luxury and lifestyle: L’Equipe sets the trend with the launch in September 2004 of Sport & Style, a collector and upscale magazine to see sports on a different angle.  

Distributed exclusively four times a year with the daily L’Equipe, you could reach a potential audience of more than 2.5 million people and 84% of men. Sport & Style is also disitributed with 10'000 copies in exclusive places (Hotels Costes in Paris, Bars and Palaces).  

Do not miss the Special Fashion “Fall & Winter” on September 28th or the "Special Christmas" on December 8th. 

More information click here.

The brand which knows women the best is Mediafemme.com. Indeed, this is in fact an on-line package between ELLE.fr, Lefigaro.fr (Madame), Marie Claire, Psychologies.com, Glamour.com, Mood.fr, Vogue.com, Versionfemina.fr and marieclairemaison.com (no selection possible).

Unique visitors are 4’856’000, with a page views per month of 88.7 mio and 18 pages viewed with advertising.

37% of the audience are aged between 35 to 49 and 59% are women.

Click here to see the integrated formats that have an impact.

On April 18th, l’Equipe magazine became l’Equipe Mag, with a totally brand new formula specially designed by Mario Garcia (talented and famous design specialist).

A new cover, new sections (TV, cars, etc) more in line with the current sport events with more emotions transmitted.

This new formula is more than never the perfect opportunity to reach over 4 mio readers (composed of 80% of men).

More

2009 is the year of modernization for JDD (France) : after having evolved in 2008 with a modernized format, a new policy on scoops, new columns and new signatures, the JDD continues to innovate and adapt itself to new consumer trends with now two offers:

- midday Saturday edition (new)
- Sunday morning edition

By creating this new additional edition, the JDD offers its readers a greater freedom in choosing when they want to read it.

The JDD is now more than ever the newspaper of the weekend!$

More

Art & Decoration and Maison & Travaux are the titles newly acquired by Lagardère Active in France.

Maison & Travaux is a bi-monthly magazine providing the readers with innovative advices and represents indeed the ideal guide especially when it is about to transform their interior. Maison & Travaux is distributed in France as well as abroad 212’878 (OJD Jul07-Jun08).

Art & Decoration was established more than 110 years ago and has a circulation of 363’830 (OJD DHS 2007). This monthly magazine’s aim is to propose timeless decoration ideas with a solid classic style signature rather than non lasting new trends.

Media Kit Maison & Travaux
Media Kit Art & Decoration

Air France Magazine, one of the Europe’s leading in-flight publications will have its special Watches and Jewellery on April 1st. N° 1 on purchase of watches of more than EUR 3’000

Currently the 2nd largest European airline and 8th worldwide, Air France is a major player in the airline industry, serving more than 280 destinations in 116 countries.

More

Paris Match will celebrate on March 26th its 60th birthday.

150 pages of photos, of exclusive reports, of new encounters which will again go through the upbeat events of this great human being adventure.

This special issue, with a print run of 1 million copies, will also receive a promotional support up to this big event.

Booking deadline: March 10th 2009.