Advertising client
Chopard
Objective
Drive more awareness and further establish the brand in a competitive market. Promote different collections (men and women watches), and generate traffic on their website in order to recruit new clients.
Target audience
-Male, 30-45 years, urban
-High social standing, high income
Target markets
Various in Europe
Strategy
Tailor made media plan in order to reach to right target group, high impact banners.
Media Partners
Several international news, business and fashion websites.
Media Solution
Recruitment of potential clients through an interactive competition, giving away an exclusive Chopard watch.
Result
Branding effect on major websites in US, Asia and Europe. Excellent Click Through Rates and qualified traffic towards Chopard’s landing pages. Sales have been generated through campaign
To find out more, please contact us.