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As consumer behavior evolves, so must the ways companies communicate. Enter the new age of digital advertising, where big data and algorithms power the automation of media buying.
Find out moreAs consumer behavior evolves, so must the ways companies communicate. Enter the new age of digital advertising, where big data and algorithms power the automation of media buying.
Find out moreTraditionally, digital advertising impressions are purchased manually through insertion orders. This approach carries with it time and labor costs for both the publisher and advertiser. A portion of impressions are often wasted on off-target audiences when buying in bulk. Programmatic advertising replaces the traditional model with automation and a capacity for precise audience targeting. The programmatic ecosystem consists of Ad Exchanges, Demand Side Platforms, Supply Side Platforms, and Data Management Platforms. Our mission is to help advertisers navigate the complexities of programmatic and take full advantage of the efficiencies it can provide.
Challenge: To drive flight bookings targeting premium travellers in France & Italy.
Audience Targeting System is Adnative programmatic advertising solution, for clients and media agencies who want to research global media and audiences. Adnative uses cutting edge technologies to deliver the right audience in the right environement at the right price.
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