Adnative in Switzerland

Europe 1 is a general-interest radio station that must show an interest for all those that do and innovate. Jean-Pierre Elkabbach, Chairman of Europe1

The core mission of Europe 1 is to inform listeners and discuss current news in depth with the relevant experts.

Europe 1 is able to to report the news live by being where the action is, hence triggering discussion.

Among its segment, E1 has always been the most innovative radio station in France: first to broadcast news live, and first to become fully digital

THE BEST OF THE 80s TO DATE…
A lively music channel put together to win over adult and family audiences.

With its unique positioning, RFM Radio is a reference amongst the easy listening community - the French people’s favourite music genre. Popular artists today can speak out freely over the RFM airwaves, and great artists are also given airtime.

RFM Radio attracts an audience in their thirties with their lively programmes designed to create enjoyment.

From January 1st 2008, Europe 2 became Virgin Radio.
More than a simple name change, it now embodies a new set of values, representative of Richard Branson, its famous creator: relaxation, proximity, liberty, respect, generosity.

With its unique positioning, Virgin Radio is a reference amongst the “Pop Rock” community, allowing them to discover new up and coming artists.

Virgin Radio attracts an audience in their thirties with a programme of Pop Rock partnered with rock legends and new talent to show the daring spirit of the station.

Being interactive is at the heart of the Virgin Radio world, with 6 webstations and the creation of blogs, podcasts and events (Virgin Radio Live, Virgin Radio “Nouvelle Scène”…)

Humour, Glamour, Daring are the 3 core values of Virgin Radio.