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02. June 2015

Italy: the New Style Magazine is born

Italy: the New Style Magazine is born

Starting form May 2015 issue, RCS (one of the first Italian leading media groups) has re-launched Corriere della Sera monthly magazine, Style.

The new Style really has a complete different DNA from the previous project.

When Style was launched – 10 years ago – the publishing scenario was missing a luxury magazine able to get in touch with a men élite.

For this reason Style offered extremely qualitative contacts, a sophisticated image addressing to a very specific and niche target (contents were very much into sailing, golf and other close circles).

10 years later the concept of élite has changed a lot.

Addressing to a cutting-edge target requires a completely different approach that is not projected to our own reality but it’s more open to discover what the world is offering in terms of places, contents and culture.

With a monthly circulation of 423.000 copies, the new STYLE is the magazine for a contemporary reader. Open minded, flexible, curious, not ego referred but nevertheless classy and elegant.


Click here for Style complete factsheet.

Click here for Style updated presentation.