The exciting launch of our Middle East Media Forum took place at the Jumeirah Carlton Tower, bringing together our media partners and sponsors of the event, Zawya and Saudi Research and Publishing Company alongside senior brand leaders, to create a platform for discussion about media in the Middle East.
18th May 2012 | 8.30 - 11.30 am
London, Jumeirah Carlton Tower
Breakfast
8:30 | Coffee & pastries | |
8:45 | Seated in Ballroom, Breakfast & Welcome | |
9:00 - 10:50 |
| Insight Talks |
11:00 | Q & A session & Summary |
EXCITING TOPICS & SPEAKERS
Our speakers shared their insight into the most effective media strategies in the region, the consumption of traditional media, cultural influences, and how new digital opportunities can serve to reach and captivate this highly affluent and sophisticated audience.
PRESS RELESASE: click here to download the press release and event summary
Our audience of media buyers and planners benefited from the fantastic program featuring the following speakers:
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| HSBC, Suresh Balaji, Global Head of Media “Ignore the Middle East?” |
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| Zawya, Amit Chopra, Head of Advertising & Sponsorship Business How to target the business elite in the Middle East. |
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| The Majalla, Adel Al Toraifi, Editor-in-Chief, Saudi Research and Publishing Company Saudi Arabia – Key Points for Advertisers |
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| InMobi, Zee Ahmad, Sales Manager EME and the Middle East A fresh look at Middle East mobile consumers and what mobile means to brands and InMobi. |
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| Q&A Session moderated by Islee Oliva Salinas, currently a Partner and Chair of the Advisory Board of Simply Abu Dhabi and Simply Luxury. |
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Click on the image below to download the event poster:
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